AVOS has been operational as a quality assistant at Bakker Barendrecht; supplier of fruit and vegetables for the Netherlands’ largest supermarket chain Albert Heijn. The supplier elaborates with various (inter)national media on how AVOS works and how the smart measuring device is used.


The Algemeen Dagblad, the second largest paid newspaper in the Netherlands, visited Bakker Barendrecht and wrote a report about AVOS, together with a video. This appeared on the website of AD.nl

Gerard Harleman, buyer at Bakker Barendrecht, says that during random checks for quality control, holes are drilled in 125,000 avocados every year. Since they are damaged, the avocados are no longer suitable for consumption and are sent to the oil industry.

Since the arrival of AVOS, quality control can be done without affecting the avocado, this prevents to having these avocados transported to the oil industry. An additional advantage is that larger quantities of avocados can be checked, resulting into better quality.


Janneke Goudswaard, manager of management services at Bakker Barendrecht, interviewed by VMT, the trade journal for the food industry. She stated that Bakker Barendrecht annually distributes 60 million avocados to all Albert Heijn branches. These avocados come from Peru, South Africa, Colombia, Chile, Spain and Israel.

“Using pressure measurement, photos and artificial intelligence, the device can measure the pressure, color and quality of the avocado in seconds without cutting it open,” Goudswaard told VMT.

AVOS helps the company to measure the ripeness gradations and thus determine the quality.

Business Insider, FreshPlaza en AGF

Another publication about AVOS appeared on Business Insider, which was shared by FreshPlaza and AGF

In this article, more attention is paid to the technique within the device. “The avocado is placed in the machine and rotates four times. During this scan, multiple photos are taken. The infrared version of the photos shows the quality of the pulp inside. The pressure is also measured by a hammer that taps the skin.”

The connected computer shows a quality report. Only quality score “A” is good enough in order to ship off to Albert Heijn. If the measurement results come back with score “B”, AVOS asks for feedback from the employee. The more employees provide feedback, the more accurate the AI becomes.